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Jemima Kelly

Columnist

Jemima Kelly writes a weekly column on society, politics and ideas. She also writes long reads, travel pieces and other features as well as a quarterly column for HTSI called “Adventures in Woo Woo”. She was previously a reporter for Alphaville, the FT’s snarky and satirical markets and finance blog. Before joining the FT, she wrote about currencies and crypto for Reuters, and she has also written for The Economist.
Email Jemima Kelly @jemimajoanna  on Twitter (link opens in a new browser window)
  • Monday, 26 May, 2025
    US politics & policy
    Why is Trump so obsessed with other men’s looks?

    Flattery is only part of the story for a president who behaves like the star of his own movie

    Ben Hickey illustration of a man flexing his biceps in front of a giant poster of Donald Trump
  • Sunday, 18 May, 2025
    US politics & policy
    The scourge of the ‘woke right’

    The radical Maga right has a way of looking at the world that chimes with the illiberal left

    Ben Hickey illustration of the sign Woke with the Maga red hat hang on the last letter
  • Sunday, 11 May, 2025
    Life & Arts
    Life is too important not to laugh at it

    Humourlessness and pomposity aren’t always the best antidotes to buffoonery and despotism

    Illustration of a person smiling
  • Saturday, 10 May, 2025
    Travel
    Jemima Kelly: my week with ‘the Janeites’ — as Austenmania grips Bath

    As Bath celebrates Jane Austen’s 250th anniversary, Jemima Kelly dons bonnet and bows to join devotees on a Regency-themed tour

    A group of women, seen from behind, wearing Jane Austen-era clothes on the streets of Bath
  • Sunday, 4 May, 2025
    Media
    The new White House influencer briefings are a terrible look

    These propaganda dissemination sessions are more suited to Pyongyang

    Ben Hickey illustration of three microphones with the Maga hat on
  • Sunday, 27 April, 2025
    Donald Trump
    Trump and the art of ‘dealism’

    His acolytes are discovering that it’s not so much about any particular policy as having blind faith in the man himself

    Ben Hickey illustration of a snake wrapped around two hands shaking each other
  • Sunday, 20 April, 2025
    Philosophy
    It’s the hope that saves you

    Far from being foolish or self-indulgent, it should be considered a virtue

  • Wednesday, 16 April, 2025
    Adventures in Woo-Woo
    Jemima Kelly: ‘Don’t judge me, I’m a Gemini’

    The FT’s resident contrarian tries to make sense of astrology

    Astrology illustration
  • Sunday, 6 April, 2025
    US politics & policy
    JD Vance has the zeal of the convert — and that’s a problem

    The vice-president thinks nothing of lecturing America’s friends and allies

    An illustration of Trump walking a dog that has JD Vance’s beard
  • Sunday, 30 March, 2025
    US politics & policy
    The deep eccentricity of Donald Trump

    The US president’s rather bizarre character is crucial to understanding why he is so successful

    Ben Hickey illustration of concentric drawings in the shape of Donald Trump’s profile
  • Sunday, 23 March, 2025
    Artificial intelligence
    My date used AI to psychologically profile me. Is that OK?

    Large language models are unaware of the offline context that sensitive information might be employed in

    Illustration of a robot looking into a heart that has had its top opened up
  • Sunday, 16 March, 2025
    Managing yourself
    The shift to a more oral culture is not all bad

    Anxieties about the decline of literacy are well founded, but the spoken word opens a welcome space for nuance too

    Ben Hickey illustration of three bubble speech bubbles coloured blue, yellow and pink overlapping
  • Sunday, 9 March, 2025
    US politics & policy
    America needs a serious opposition

    Democrats should spend less time on gimmicks and more on communicating what they actually stand for

    Ben Hickey illustration of an elephant running towards a figure holding a sign.
  • Sunday, 2 March, 2025
    US politics & policy
    Ugly showdown or lovefest, Trump is all about the message

    Over the past week, we have seen two very different sides to the president’s communication style

    Ben Hickey illustration of a speech bubble with body builder arms with raised clenched fists.
  • Sunday, 23 February, 2025
    US society
    When we politicise everything we make society stupider

    By losing our ability to see things at face value we are losing our grip on reality

    Ben Hickey illustration of mask hanging on the edge of a bin
  • Sunday, 16 February, 2025
    Christianity
    The rights and wrongs of politicians ‘doing God’

    JD Vance’s musings on Catholic theology drew a rebuke from the pope himself

    Illustration of three figures standing in the middle of a few concentric circles, while two figures stand outside the circles
  • Sunday, 2 February, 2025
    US society
    Welcome to the ‘mask-off’ era

    The return of Donald Trump to the White House captures a broader cultural shift

    Ben Hickey illustration of a white mask on a black background
  • Monday, 13 January, 2025
    Mark Zuckerberg
    The cravenness of Mark Zuckerberg

    Changes to the fact-checking regime at Meta make it look like he’s caving in to Trump

    Ben Hickey illustration of Donald Trump walking Mark Zuckerberg on a lead like a dog
  • Wednesday, 1 January, 2025
    HTSISeven wellness journeys to help you find your feelgood
    Jemima Kelly tries to tap her way to happiness 

    The FT’s ‘resident contrarian’ explores the wilder shores of wellness

    Jemima Kelly practises her facial tapping routine
  • Sunday, 29 December, 2024
    Social affairs
    Let us abandon our ‘fat, relentless egos’ in 2025

    If we focus more on what’s going on around us, we may end up feeling better about things

    Illustration of a person with a massive head, which they are dragging along the floor behind them
  • Sunday, 22 December, 2024
    Architecture
    Trump and the power of Mar-a-Lago

    The former property developer well understands how buildings and spaces can be used effectively as propaganda

    An illustration of a white silhouette of Trump’s head wearing a laurel wreath on a classical column, set against an orange background
  • Sunday, 15 December, 2024
    Social Media
    Podcasts, politics and the craving for imperfection

    Lo-fi, unpolished performances have become more popular than carefully stage-managed versions of reality

    Ben Hickey illustration of a microphone broken over a fried egg.
  • Sunday, 8 December, 2024
    Democratic Party US
    Democrats must not abandon their morals

    Joe Biden’s decision to pardon his son Hunter invites comparison to Donald Trump’s most censured actions

    Ben Hickey illustration of a blue donkey climbing up a blue line on a graph, while a red elephant is walking on a downward-sloping red line
  • Sunday, 1 December, 2024
    Cryptocurrencies
    The grim ghost of crypto future

    Overconfidence since the election victory of Donald Trump could tee the sector up for its next collapse

    Ben Hickey illustration of a bitcoin sign on a bomb with a lit fuse
  • Saturday, 30 November, 2024
    Travel
    On the crest of South Korea’s tourism wave

    From kimchi to K-pop and ‘Squid Game’, the country’s cultural exports are drawing a surge of visitors

    People in traditional Korean costume taking selfies under trees heavy with cherry blossom
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