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Looking for Professional Web Development and Digital Marketing in Ottawa?

So much of today’s business is conducted online that your business is placed at a severe disadvantage if its web presence isn’t up to snuff. Even if your business doesn’t actually engage in e-commerce of any kind, you can put money on the fact that your target audience is researching you online.  Badly designed websites that offer little information or even worse, no website, will leave your audience wondering if you can be taken seriously. 

Components of a well built we site:

  • great visual design – colours, fonts, pictures & graphics – CLARITY & SIMPLICITY
  • functionality: loading speed, navigation, contact forms
  • information your audience is searching for
  • contact information
  • optimization for search

Keep your website design simple and uncluttered so that your customers can find what they are looking for without being overwhelmed in the process.  Always make sure that any fonts, pictures or graphics you use support this concept.

Keeping your site simple in design will also enable your website to have fast load times.  If your site isn’t up within two seconds of being launched, you risk losing a good majority of your visitors.

The content of your site is also one of the most important aspects.  Your audience is looking for information about you or about your industry – so give it to them!  Keep your website informative through lots of relevant text content, info graphics, pictures or videos.  Strive to become the best source of information on a given topic that is available.  This is called becoming and industry leader and will bring success to your website.

With all this content that you are putting into your site, it is important to keep everything organized through directories and sub directories that are interlinked throughout your site. This will make it easy for Google bots to catalogue your site and can really help you create a favourable rank.

Your website is your best tool for putting your brand in front of the largest audience in the world.  Spend the time to build a quality site and you will be rewarded.  Digital marketing through press relations and social media campaigns are additional features that will help you drum up the attention so pay attention in this area as well. Like the title says, if you’re on the hunt for professional website design in Ottawa or digital marketing for an existing brand, there’s only one name you need to know – Skyfall Blue.  Check out their website and do yourself a favour by getting in touch with Ottawa’s premier web design house.

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